Sponsored Athlete
Chris Swann
Chris is a UK PCA Professional Bodybuilding Champion and the first athlete Limited Tolerance put its name behind. He trains the way the brand was built to be worn, heavy, unglamorous and repeated week after week until the work shows. Every vest and T’ he wears came off the same production run you can order, and the feedback from his sessions is what tells us whether a fit is right before it goes on the site.
If a seam gives up under a drop set, or something isn’t sitting right, he is the one who finds out first.
From The Archive
Where It Started
Before the sponsorships and the print runs there was one logo, a handful of T-shirts and a group of serious lifters and hardcore athletes inside a British Army gym willing to wear them.
These are those early shoots. Capturing judo fighters, strongmen, endurance athletes and more.
The brand has moved on since, heavier cotton, better cuts and a range that now covers vests, shorts and hoodies, but the people we make it for have not changed. Regular members putting in dedicated time and effort, not a marketing department's idea of an athlete. That is still who gets asked first whenever we design something new.
Plus we are proud to be and will always remain, a British Forces Veteran owned company
